Cal Orchards LLC
DURATION
TWO WEEKS
Situation
A friend of a client has just received a loan to buy a large grinder and a tractor. This grinder can be used for grinding and removing orchards after a harvest. Wanting to establish himself he seeks a logo and a card for his business.
Task
The client asked that I create a tree themed badge for his company logo. Then use that logo/identity creating a business card.
Action
Research badge design and pair with tree silhouette. Find a color palate. Ideate cards.
Tools USED
Proposal
Given a time crunch and that the client knew more or less what he wanted, I jumped straight into illustrator to ideate. The ideation critique came down to three potential design directions.
The client chose the design with the tree in the badge and the font breaking the outline, but asked that we erase the LLC and replace that with the business objectives.
