Kochergen Farms Composting
Marketing Graphics, Layout Design, Illustration
Tools
STORY: Use 20th century agricultural poster inspired postcard, public advertising strategies, and merchandising to increase website traffic and generate leads.
“Let’s create a piece of art that people want to hang up in their office or on their fridge, something that has a link to our website.”
The Final Design
RESULTS: The website received +144% visitors, -23% bounce rate, and received 48 requests for quotes.
Without a clear direction on how to prompt customers to their site. I came up with the idea of creating a piece of art that people would want to showcase which included a link to the clients site. The postcard was sent to over 1000 homes in the Fresno county area.
Inspired by early 20th century agricultural posters that feature chunky, offbeat text paired with a carefully hand-painted scene, this design captures a nostalgic yet fresh aesthetic. The combination of bold typography and artisanal illustration evokes a timeless charm, blending vintage appeal with a unique artistic touch.
Process
Final
Here are the two sides of the USPS-compliant postcard, each thoughtfully designed to fully meet all necessary postal regulations and standards.
The owners were very pleased with the illustration and expressed a strong interest in using it as part of a newspaper advertisement. This version is a carefully crafted rendition of an ad that was published in the Fresno Bee and ran for several consecutive weeks following its creation. Additionally, all the colors in the design were adjusted and modified to ensure they were suitable for CMYK printing, which is essential for high-quality newspaper reproduction.
Newspaper Ad
Using the new assets derived from the painting in an apparel web-based marketing campaign, as well as in a poster campaign, effectively reinforces the brand’s identity and enhances overall cohesion. These carefully crafted visual elements have been strategically applied across a variety of formats and platforms, including live shows and print production, to ensure consistent brand messaging and maintain visual harmony across different media channels.
Apparel, Web Advertising & Posters
